Clients activate Canada’s other half through advertising transcreation, culturalization, and multicultural creative developed to resonate directly with the intended cultural community. The DMS approach is optimized- strong media partner relationships plays a key role.
DMS has significant experience cooperating with other agencies, and has supplied cultural adaptations for approval by government departments, including the Auditor General’s Office of the Province of Ontario.
- Optimized workflow because of number of advertising campaigns conducted in past
- Multiple cultural image bank sources and speedy access to authentic models and locations
- Quick access to cultural panels for development of insights
- Significant experience working in multiple languages (as many as 65) simultaneously and cooperatively with other agencies
DMS relies on media partner relationships for valuable feedback before submitting to clients for approval.
The same back translation process and partner relationships are used to test accuracy and quality of creative materials and collateral. The process is also frequently used to test concept effectiveness and concept draft.