Quantitative and qualitative insights to investigate key cultural viewpoints and opinions are produced by leveraging relationships with ethnic media of choice.
DMS’ multicultural insights approach involves critical thinking, leading analysis, and proprietary research systems to allow for seamless execution and adaptation of local and national multicultural marketing strategies.
- Proprietary methodology enables quick, reliable and inexpensive assembly of cultural panels for insights development and testing.
- Preferential supplier rates, due to volume of private sector work.
- ‘Pre and Post’ campaign research gauge brand awareness and/or sales impact.
In all cases, research proves campaigns improve both brand awareness and intention to buy as well as year over year sales results.