Welcome to Diversity Media Services’ blog. Consider this space to be your 10-minute “blue sky” time-out...to find out something new about Canada's New Mainstream®. Move beyond the conventional thinking: Canadian consumers do cross markets every day, regardless of their cultural background...[more]
Google announced this week that, for the first time, YouTube will be live streaming the annual Islamic ritual of the Hajj in Mecca, Saudi Arabia, set to officially begin this weekend. The pilgrimage, made by over 2 million Muslims, is one of the five pillars of Islam, preceded by the shahada (faith/creed/belief in Allah), daily [...]
In a country such as Canada, successful businesses know the value of having their workforce reflect their customers and stakeholders. Employment Equity Act aside, it just makes sense; our consumer base is becoming more and more diverse. So, for example, if branding experts are in high demand amongst marketing and advertising companies, it may just [...]
