Welcome to Diversity Media Services’ blog. Consider this space to be your 10-minute “blue sky” time-out...to find out something new about Canada's New MainstreamTM. Move beyond the conventional thinking: Canadian consumers do cross markets every day, regardless of their cultural background...[more]
For businesses, Yammer seems to be an interesting spin on Twitter. Launched just in September, Yammer is for users who have the same corporate email addresses, allowing employees to share updates of their activities with their co-workers.
Have I lost some of you? What follows is for those who are unfamiliar with Twitter.
Essentially, Twitter is [...]
I suspect for most of Monday, I’ll be transfixed by engaging content and speakers and have this kind of look on my face (a few of us are attending IAB’s MIXX Canada 2008.)
Photo: Spider.Dog on flickr
Stay tuned for updates in future posts.
The Canadian Internet Project (CIP) released their “Year Two” report yesterday, an ongoing longitudinal study of the Internet, conventional media and emerging technologies in Canada. At over 350 pages, it’s huge – so far, I’ve only browsed it. However, three ideas are worth noting: two specifically raised by Professor Charles Zamaria (Principal [...]
The latest innovations the Trendwatching.com folks are keeping an eye on is the trend of “Off=On“. As they put it:
More and more, the offline world (a.k.a. the real world, meatspace or atom-arena) is adjusting to and mirroring the increasingly dominant online world, from tone of voice to product development to business processes to customer [...]
New Tang Dynasty TV (NTDTV) posted a story on its YouTube channel (clip below) on the Union of European Football Association’s (UEFA) marketing efforts to combat racism and promote multiculturalism and tolerance in sports. The ad cost 250,000 Euros to produce, but the European Commission sees its real value as much more significant. [...]
