Archive for the 'Cultural marketing' Category



UEFA’s anti-racism campaign

Published on September 15, 2008

New Tang Dynasty TV (NTDTV) posted a story on its YouTube channel (clip below) on the Union of European Football Association’s (UEFA) marketing efforts to combat racism and promote multiculturalism and tolerance in sports. The ad cost 250,000 Euros to produce, but the European Commission sees its real value as much more significant. [...]


“Let Golf talent be the issue”

Published on September 4, 2008

A colleague sent me a Golfweek.com link, regarding the Ladies Professional Golf Association (LPGA) recent policy that requires a level of English proficiency for its players; a senior writer wrote that the LPGA’s policy “stipulates that international players must pass an oral English evaluation after two years on tour or face suspension.” Yes, suspension. [...]


“Do you remember the one about…”

Published on August 13, 2008

Does anyone remember that Absolut Vodka advertising campaign a few months back — the one that spurred on the blogosphere with countless posts and commentaries from American conservatives like Michelle Malkin to non-profit environmental blogs like Goat?
Or, what about this week’s unbelievably(!) offensive example: Spain’s Olympic Basketball team posing in an advertisement for a courier [...]


Human Universals

Published on July 24, 2008

During the Pangea Day broadcast a couple of months ago, I remember seeing Anthropologist Donald Brown talking about the hundreds of universal attributes that all human beings share. For me, Brown’s presentation was a pivotal point in the Pangea Day event as it crystallized its intent: “to help people see themselves in others.”
Professor Brown [...]


Our new name | “Burma Viral”

Published on May 15, 2008

As readers of this blog, you’ve probably noticed we’ve made a slight name/masthead change. This is in an effort to provide a better idea as to what our blog is about and what we believe. Since 2000, but over the last couple of years in particular, our parent corporation has been evolving [...]