Archive for the 'Cultural marketing' Category



Thank You

Published on December 31, 2009

In some ways, the last twelve months feel like one big blur.
It’s difficult to try and capture all of DMS’s accomplishments, but some definite highlights come to mind. 
This year, our main boardroom was the site of over a dozen – many, political – editorial roundtable discussions featuring Federal Liberal leader Michael Ignatieff, Ontario Premier [...]


My Top 8 of 2008

Published on December 19, 2008

I’ve discovered some exceptional websites, over the last year in particular. Many made a real impact, for a number of reasons — creative design, compelling content, ease of navigation, etc. So here are a few of my “wows” for 2008.
1. alltop – What can I say. A great resource … [...]


Multicultural marketing myths

Published on December 12, 2008

In an earlier post, I talked about ‘the comfort of opinion.’  What initially triggered it was coming across and reading a JFK Commencement Address at Yale University.
“We enjoy the comfort of opinion without the discomfort of thought.  Mythology distracts us everywhere – in government as in business, in politics as in economics, in foreign affairs [...]


Just because: I Am The Walrus

Published on December 8, 2008

When messages strongly resonate and/or impact an audience, chances are cultural cues play a pivotal role. There is something in those messages — be it the overall context, the language or expressions used, the (mode of) delivery and/or who delivers it, the creative execution and whether or not you can can identify with it, [...]


‘So open, big and untouched’ … until now

Published on November 27, 2008

I admit my “day job” has kept me busy and away from blogging lately, and here’s a little bit as to why: today marks a couple of significant events in the life of DMS (yes, this is going to be a little corporate horn blowing here).
For most of the summer months, we were working on [...]