Archive for the 'Cultural marketing' Category



‘The comfort of opinion…’

Published on October 23, 2008

Bob Lefsetz is prolific (not to mention one of the most passionate bloggers I’ve read). He sometimes posts up to 3 items a day on his Lefsetz Letter, primarily dealing with what he believes is fundamentally right and fundamentally wrong with the music industry. I respect his passion and his independence.
The content of [...]


UEFA’s anti-racism campaign

Published on September 15, 2008

New Tang Dynasty TV (NTDTV) posted a story on its YouTube channel (clip below) on the Union of European Football Association’s (UEFA) marketing efforts to combat racism and promote multiculturalism and tolerance in sports. The ad cost 250,000 Euros to produce, but the European Commission sees its real value as much more significant. [...]


“Let Golf talent be the issue”

Published on September 4, 2008

A colleague sent me a Golfweek.com link, regarding the Ladies Professional Golf Association (LPGA) recent policy that requires a level of English proficiency for its players; a senior writer wrote that the LPGA’s policy “stipulates that international players must pass an oral English evaluation after two years on tour or face suspension.” Yes, suspension. [...]


“Do you remember the one about…”

Published on August 13, 2008

Does anyone remember that Absolut Vodka advertising campaign a few months back — the one that spurred on the blogosphere with countless posts and commentaries from American conservatives like Michelle Malkin to non-profit environmental blogs like Goat?
Or, what about this week’s unbelievably(!) offensive example: Spain’s Olympic Basketball team posing in an advertisement for a courier [...]


Human Universals

Published on July 24, 2008

During the Pangea Day broadcast a couple of months ago, I remember seeing Anthropologist Donald Brown talking about the hundreds of universal attributes that all human beings share. For me, Brown’s presentation was a pivotal point in the Pangea Day event as it crystallized its intent: “to help people see themselves in others.”
Professor Brown [...]