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	<title>the &#124; New Mainstream™ &#187; Advertising</title>
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		<title>My Top 8 of 2008</title>
		<link>http://diversitymediaservices.com/blog/2008/my-top-8-of-08/</link>
		<comments>http://diversitymediaservices.com/blog/2008/my-top-8-of-08/#comments</comments>
		<pubDate>Fri, 19 Dec 2008 14:30:12 +0000</pubDate>
		<dc:creator>Doreen</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[Cultural marketing]]></category>
		<category><![CDATA[Meaningful Diversion]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[adsoftheworld]]></category>
		<category><![CDATA[Alltop]]></category>
		<category><![CDATA[Boston.com]]></category>
		<category><![CDATA[canadianculture]]></category>
		<category><![CDATA[chrisbrogan]]></category>
		<category><![CDATA[delicious.com]]></category>
		<category><![CDATA[forvo]]></category>
		<category><![CDATA[freerice]]></category>
		<category><![CDATA[GuyKawasaki]]></category>
		<category><![CDATA[language]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[mathewingram]]></category>
		<category><![CDATA[nationalfilmboardofcanada]]></category>
		<category><![CDATA[nationmaster]]></category>
		<category><![CDATA[nfb.ca]]></category>
		<category><![CDATA[onelaptopperchild]]></category>
		<category><![CDATA[Petermansbridge]]></category>
		<category><![CDATA[photojournalism]]></category>
		<category><![CDATA[Poland]]></category>
		<category><![CDATA[robertscoble]]></category>
		<category><![CDATA[saleemkhan]]></category>
		<category><![CDATA[TheBigPicture]]></category>
		<category><![CDATA[topwebsitesof2008]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[worldstatistics]]></category>

		<guid isPermaLink="false">http://diversitymediaservices.com/blog/?p=914</guid>
		<description><![CDATA[I&#8217;ve discovered some exceptional websites, over the last year in particular.  Many made a real impact, for a number of reasons &#8212; creative design, compelling content, ease of navigation, etc.   So here are a few of my &#8220;wows&#8221; for 2008.
1. alltop &#8211;  What can I say.  A great resource &#8230; [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Multicultural marketing myths</title>
		<link>http://diversitymediaservices.com/blog/2008/multicultural-marketing-myths/</link>
		<comments>http://diversitymediaservices.com/blog/2008/multicultural-marketing-myths/#comments</comments>
		<pubDate>Fri, 12 Dec 2008 15:43:12 +0000</pubDate>
		<dc:creator>Doreen</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[Cultural marketing]]></category>
		<category><![CDATA[multiculturalmarketingmyths]]></category>

		<guid isPermaLink="false">http://diversitymediaservices.com/blog/?p=509</guid>
		<description><![CDATA[In an earlier post, I talked about &#8216;the comfort of opinion.&#8217;  What initially triggered it was coming across and reading a JFK Commencement Address at Yale University.
&#8220;We enjoy the comfort of opinion without the discomfort of thought.  Mythology distracts us everywhere &#8211; in government as in business, in politics as in economics, in foreign affairs [...]]]></description>
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		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Just because: I Am The Walrus</title>
		<link>http://diversitymediaservices.com/blog/2008/just-because-i-am-the-walrus/</link>
		<comments>http://diversitymediaservices.com/blog/2008/just-because-i-am-the-walrus/#comments</comments>
		<pubDate>Mon, 08 Dec 2008 12:00:09 +0000</pubDate>
		<dc:creator>Doreen</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Cultural marketing]]></category>
		<category><![CDATA[Meaningful Diversion]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[changethis.com]]></category>
		<category><![CDATA[corporatebranding]]></category>
		<category><![CDATA[film&animation]]></category>
		<category><![CDATA[iamthewalrus]]></category>
		<category><![CDATA[JerryLevitan]]></category>
		<category><![CDATA[johnlennon]]></category>
		<category><![CDATA[openskyconsortium]]></category>
		<category><![CDATA[personalbranding]]></category>
		<category><![CDATA[thebeatles]]></category>

		<guid isPermaLink="false">http://diversitymediaservices.com/blog/?p=842</guid>
		<description><![CDATA[When messages strongly resonate and/or impact an audience, chances are cultural cues play a pivotal role.  There is something in those messages &#8212; be it the overall context, the language or expressions used, the (mode of) delivery and/or who delivers it, the creative execution and whether or not you can can identify with it, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Keeping the memory alive</title>
		<link>http://diversitymediaservices.com/blog/2008/remember/</link>
		<comments>http://diversitymediaservices.com/blog/2008/remember/#comments</comments>
		<pubDate>Mon, 10 Nov 2008 13:30:16 +0000</pubDate>
		<dc:creator>Doreen</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[canadianwarveterans]]></category>
		<category><![CDATA[poppycampaign]]></category>
		<category><![CDATA[royalcanadianmint]]></category>

		<guid isPermaLink="false">http://diversitymediaservices.com/blog/?p=608</guid>
		<description><![CDATA[An emotional, intense and powerful example of point of view.
a
Keeping the memory alive
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Transfixed</title>
		<link>http://diversitymediaservices.com/blog/2008/transfixed/</link>
		<comments>http://diversitymediaservices.com/blog/2008/transfixed/#comments</comments>
		<pubDate>Sun, 28 Sep 2008 16:49:47 +0000</pubDate>
		<dc:creator>Doreen</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[MIXX Canada 2008]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[http://www.mixxcanada.com]]></category>
		<category><![CDATA[IAB]]></category>
		<category><![CDATA[MIXXCanada2008]]></category>

		<guid isPermaLink="false">http://diversitymediaservices.com/blog/?p=382</guid>
		<description><![CDATA[I suspect for most of Monday, I&#8217;ll be transfixed by engaging content and speakers and have this kind of look on my face (a few of us are attending IAB&#8217;s MIXX Canada 2008.)



Photo: Spider.Dog on flickr


Stay tuned for updates in future posts.
a
Transfixed
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>UEFA&#8217;s anti-racism campaign</title>
		<link>http://diversitymediaservices.com/blog/2008/uefas-anti-racism-campaign/</link>
		<comments>http://diversitymediaservices.com/blog/2008/uefas-anti-racism-campaign/#comments</comments>
		<pubDate>Mon, 15 Sep 2008 13:45:05 +0000</pubDate>
		<dc:creator>Doreen</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Cultural marketing]]></category>
		<category><![CDATA[Racism]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Addict-o-matic]]></category>
		<category><![CDATA[Chinesetelevision]]></category>
		<category><![CDATA[DavePell]]></category>
		<category><![CDATA[MbarkBoussoufa]]></category>
		<category><![CDATA[Multiculturalism]]></category>
		<category><![CDATA[mynameiskate.ca]]></category>
		<category><![CDATA[NTDTV]]></category>
		<category><![CDATA[Soundflavour.com]]></category>
		<category><![CDATA[UEFA]]></category>

		<guid isPermaLink="false">http://diversitymediaservices.com/blog/?p=216</guid>
		<description><![CDATA[New Tang Dynasty TV (NTDTV) posted a story on its YouTube channel (clip below) on the Union of European Football Association&#8217;s (UEFA) marketing efforts to combat racism and promote multiculturalism and tolerance in sports.   The ad cost 250,000 Euros to produce, but the European Commission sees its real value as much more significant. [...]]]></description>
		<wfw:commentRss>http://diversitymediaservices.com/blog/2008/uefas-anti-racism-campaign/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>MIXX Canada 2008</title>
		<link>http://diversitymediaservices.com/blog/2008/mixx-canada-2008/</link>
		<comments>http://diversitymediaservices.com/blog/2008/mixx-canada-2008/#comments</comments>
		<pubDate>Wed, 03 Sep 2008 14:22:16 +0000</pubDate>
		<dc:creator>Doreen</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[MIXX Canada 2008]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[http://www.mixxcanada.com]]></category>
		<category><![CDATA[IAB]]></category>
		<category><![CDATA[MIXXCanada]]></category>
		<category><![CDATA[onlinemarketing]]></category>
		<category><![CDATA[socialmedia]]></category>

		<guid isPermaLink="false">http://diversitymediaservices.com/blog/?p=156</guid>
		<description><![CDATA[In Toronto on September 29, 2008, a number of us here will be attending the MIXX Canada Conference Series, presented by IAB Canada (Montreal will also play host on October 6, 2008). The event is also accompanied by travelling half-day roadshows appearing in Montreal, Halifax, Ottawa, Calgary, Vancouver and Toronto, and then wind up with [...]]]></description>
		<wfw:commentRss>http://diversitymediaservices.com/blog/2008/mixx-canada-2008/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>&#8220;Do you remember the one about&#8230;&#8221;</title>
		<link>http://diversitymediaservices.com/blog/2008/do-you-remember-the-one-about/</link>
		<comments>http://diversitymediaservices.com/blog/2008/do-you-remember-the-one-about/#comments</comments>
		<pubDate>Wed, 13 Aug 2008 22:21:29 +0000</pubDate>
		<dc:creator>Doreen</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Cultural marketing]]></category>
		<category><![CDATA[Racism]]></category>
		<category><![CDATA[Applied Arts magazine]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[Corriere Canadese]]></category>
		<category><![CDATA[cultural sensitivity]]></category>
		<category><![CDATA[Multiculturalism]]></category>
		<category><![CDATA[Spain's Basketball Team]]></category>
		<category><![CDATA[Tandem]]></category>

		<guid isPermaLink="false">http://diversitymediaservices.com/blog/?p=21</guid>
		<description><![CDATA[Does anyone remember that Absolut Vodka advertising campaign a few months back &#8212; the one that spurred on the blogosphere with countless posts and commentaries from American conservatives like Michelle Malkin to non-profit environmental blogs like Goat?
Or, what about this week&#8217;s unbelievably(!) offensive example: Spain&#8217;s Olympic Basketball team posing in an advertisement for a courier [...]]]></description>
		<wfw:commentRss>http://diversitymediaservices.com/blog/2008/do-you-remember-the-one-about/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Déjà Vu</title>
		<link>http://diversitymediaservices.com/blog/2008/deja-vu/</link>
		<comments>http://diversitymediaservices.com/blog/2008/deja-vu/#comments</comments>
		<pubDate>Wed, 14 May 2008 22:42:17 +0000</pubDate>
		<dc:creator>Doreen</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Cultural marketing]]></category>
		<category><![CDATA[consumer marketing]]></category>
		<category><![CDATA[Dr. Grant McCracken]]></category>
		<category><![CDATA[Transformations]]></category>

		<guid isPermaLink="false">http://diversitymediaservices.com/blog/2008/deja-vu/</guid>
		<description><![CDATA[Today, a few of us here found the Globe&#8217;s ROB interview with Cultural anthropologist Dr. Grant McCracken really interesting.
Dr. McCracken&#8217;s latest book, Transformations: Identity Construction in Contemporary Culture, seems to be based on the argument that we are all building &#8220;portfolios&#8221; of ourselves &#8230; that there is a tendency to define ourselves more liberally, as [...]]]></description>
		<wfw:commentRss>http://diversitymediaservices.com/blog/2008/deja-vu/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Reinventing Advertising</title>
		<link>http://diversitymediaservices.com/blog/2008/reinventing-advertising/</link>
		<comments>http://diversitymediaservices.com/blog/2008/reinventing-advertising/#comments</comments>
		<pubDate>Tue, 15 Jan 2008 21:00:18 +0000</pubDate>
		<dc:creator>Doreen</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Paul Beelen]]></category>

		<guid isPermaLink="false">http://diversitymediaservices.com/blog/2008/reinventing-advertising/</guid>
		<description><![CDATA[I tend to be a little cautious of people using words or phrases that end in “2.0.”  However, I recently discovered a terrific whitepaper, by Paul Beelen, entitled “Advertising 2.0”.  It explores the future of mass media and the role of technology in media, marketing and advertising. “Role of technology?!?” – please, don’t let that scare [...]]]></description>
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		<slash:comments>1</slash:comments>
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