Welcome to Diversity Media Services’ blog. Consider this space to be your 10-minute “blue sky” time-out...to find out something new about Canada's New Mainstream®. Move beyond the conventional thinking: Canadian consumers do cross markets every day, regardless of their cultural background...[more]
The history of CBC’s regular season Punjabi broadcasts of its Hockey Night in Canada has been rocky: in October 2010, the network cancelled the broadcast, citing a lack of funding. But just 2 months later, CBC brought it back. Then in October of this year, the broadcast was cancelled yet again. But now, with the [...]
Although you may not know it by name, Carl Orff’s O Fortuna has been used countless times in television, film, and radio and television advertising. And now, Tourism Calgary/The Calgary Philharmonic Orchestra Chorus can be added to the list. In a move that would make any social media convert swoon, the Chorus crowdsourced their Twitter [...]
