Comments on: We want a viral campaign http://diversitymediaservices.com/blog/2009/we-want-a-viral-campaign/ Thu, 28 Jan 2010 15:03:39 -0500 http://wordpress.org/?v=2.9.2 hourly 1 By: admin http://diversitymediaservices.com/blog/2009/we-want-a-viral-campaign/comment-page-1/#comment-854 admin Wed, 29 Apr 2009 04:10:02 +0000 http://diversitymediaservices.com/blog/?p=1342#comment-854 Thanks, Daphnee ...i agree that most, maybe even those that have a history of building online communities, are almost in a continual state of learning. As you allude to, the value proposition needs to be the foundation of any initiative. With the speed in which things are happening, it's certainly a wild ride, isn't it? Thanks again for stopping by here. Thanks, Daphnee …i agree that most, maybe even those that have a history of building online communities, are almost in a continual state of learning. As you allude to, the value proposition needs to be the foundation of any initiative. With the speed in which things are happening, it’s certainly a wild ride, isn’t it?

Thanks again for stopping by here.

]]> By: Daphnee http://diversitymediaservices.com/blog/2009/we-want-a-viral-campaign/comment-page-1/#comment-853 Daphnee Wed, 29 Apr 2009 02:30:31 +0000 http://diversitymediaservices.com/blog/?p=1342#comment-853 Hi Doreen, I think the difficulty in the desire to make something go "viral" is the lack of understanding around the legwork required to build enough credibility in a community so that would get to a point where that community becomes like a limb sharing your knowledge with others...ultimately if you don't spend the time building a community, it's very hard to get it to act on your behalf...at the end of the day it comes down to value...if you offer something of value to the community, then it will run with it... i do think that as time passes and the nuances that govern the social mediaverse become more and more commonplace, people will better understand how to engage with online communities. we are in the midst of immense learning and i, for one, am thoroughly enjoying the process :) Hi Doreen,
I think the difficulty in the desire to make something go “viral” is the lack of understanding around the legwork required to build enough credibility in a community so that would get to a point where that community becomes like a limb sharing your knowledge with others…ultimately if you don’t spend the time building a community, it’s very hard to get it to act on your behalf…at the end of the day it comes down to value…if you offer something of value to the community, then it will run with it…
i do think that as time passes and the nuances that govern the social mediaverse become more and more commonplace, people will better understand how to engage with online communities. we are in the midst of immense learning and i, for one, am thoroughly enjoying the process :)

]]> By: admin http://diversitymediaservices.com/blog/2009/we-want-a-viral-campaign/comment-page-1/#comment-843 admin Tue, 28 Apr 2009 00:15:53 +0000 http://diversitymediaservices.com/blog/?p=1342#comment-843 Thanks for stopping by here, Eric ... yes, I like that ..sm as an amplifier :) Thanks for stopping by here, Eric … yes, I like that ..sm as an amplifier :)

]]> By: Eric Karjaluoto http://diversitymediaservices.com/blog/2009/we-want-a-viral-campaign/comment-page-1/#comment-842 Eric Karjaluoto Mon, 27 Apr 2009 23:08:42 +0000 http://diversitymediaservices.com/blog/?p=1342#comment-842 Hi Doreen, Great post and thanks for the shout-out regarding MakeFive! You make a lot of strong points here, and they're ones that I believe many should consider before uttering the words "viral" or "community". The vast bulk of successful viral campaigns are largely a fluke. If any agency could really deliver on these, they'd be the toast of the town. Even CP+B who seem to build enormous buzz have a rather spotty record in this. Sure they can get people to talk, but often it seems that they're the star of the show, instead of the client/product they're peddling. The problem with social media is that many think it's the silver bullet that will solve all of their marketing problems, when in fact, it comes back to the basics: Offer your clients something they can't get elsewhere and treat them nicely. Social media amplifies such actions; it doesn't work independently of them. All the best! Eric Hi Doreen,

Great post and thanks for the shout-out regarding MakeFive! You make a lot of strong points here, and they’re ones that I believe many should consider before uttering the words “viral” or “community”.

The vast bulk of successful viral campaigns are largely a fluke. If any agency could really deliver on these, they’d be the toast of the town. Even CP+B who seem to build enormous buzz have a rather spotty record in this. Sure they can get people to talk, but often it seems that they’re the star of the show, instead of the client/product they’re peddling.

The problem with social media is that many think it’s the silver bullet that will solve all of their marketing problems, when in fact, it comes back to the basics: Offer your clients something they can’t get elsewhere and treat them nicely. Social media amplifies such actions; it doesn’t work independently of them.

All the best!

Eric

]]>