For me, one of the truly great things about Twitter is discovery … I realize it depends a lot on who you choose to follow (and vice versa), but it never fails:  every time I check in and look at my feed, I find ideas, opinions, perspectives, conversations about what I’m interested in and can benefit from, both personally and professionally.

On Friday, I had another one of those serendipitous Twitter moments:  within a few hours of that day’s post (Top 10 Reasons to Stay Calm) I saw a ‘tweet’ from Rufus (@dogwalkblog) who was forwarding a link to another blogger’s post.  Innocent enough, but it seemed to be a kind of book-end to my “Calm” post.

Written by Richie Goldman, former partner/Marketer extraordinaire of Men’s Wearhouse (which operates Moores Clothing for Men here in Canada) , Six Commandments for Retailers to Survive comments on what  retailers need to do to weather the current economic storm.

In my “Calm” post, you may have picked up on the idea that some community/diversity publishers do not have the largeness of scale and infrastructure that mainstream dailies have.

Goldman also notes on a similar theme in his post:

I’ve often been asked how the “little guy” can survive against such monsters as Men’s Wearhouse … the big stores don’t necessarily have it right all of the time, and that the little guy has far more going on for him than he realizes.

One of the biggest advantages to being the little guy is that you are running a boat, not an ocean liner … Remember this as we all try to move forward over the next few years.  Size doesn’t matter — flexibility does.  And the ability to cast aside all prior beliefs and be open to anything — everything. That’s what the retailer needs to do.

We don’t really talk a lot about retail specifically on this blog; but having said that, they are a key audience/stakeholder in what we do, our business.  And, to that end, I thought it might be interesting to link to Richie’s Six Commandments post (here) — if anything to explore the retailer’s perspective on the same economic conditions we’re all going through.

Thanks Rufus … and, thanks Richie.