Welcome to Diversity Media Services’ blog. Consider this space to be your 10-minute “blue sky” time-out...to find out something new about Canada's New Mainstream®. Move beyond the conventional thinking: Canadian consumers do cross markets every day, regardless of their cultural background...[more]
To those involved in developing online/social media campaigns, it can be a dreaded client request: we want a viral campaign. Recently, I’ve attended a number of online/social media events, including mesh’ 09 and a Third Tuesday Toronto meet-up. The opportunity to meet and chat with some of the social media folks I’m following and talking [...]
Just a bit of an experiment here — short and hopefully to the point. I fear my focus on some upcoming company web projects along with Twitter-use, has impacted my blogging frequency here. (Truth be told, since discovering Twitter I’ve found that I’m actually reading more than ever.) So this is a quick post to [...]
