Archive for 2008



My Top 8 of 2008

Published on December 19, 2008

I’ve discovered some exceptional websites, over the last year in particular.  Many made a real impact, for a number of reasons — creative design, compelling content, ease of navigation, etc. So here are a few of my “wows” for 2008.
1. alltop - What can I say. A great resource … the [...]


Multicultural marketing myths

Published on December 12, 2008

In an earlier post, I talked about ‘the comfort of opinion.’  What initially triggered it was coming across and reading a JFK Commencement Address at Yale University.
“We enjoy the comfort of opinion without the discomfort of thought.  Mythology distracts us everywhere - in government as in business, in politics as in economics, in foreign affairs [...]


Ottawa: Patrick’s take

Published on December 9, 2008

Recent Canadian political events have been on the minds of many, including Patrick Gossage, Chairman of Media Profile and a member of our parent company’s Business Advisory Committee. What follows are some of this thoughts.
LEADERSHIP
By Patrick Gossage
The love affair with Canada of many who chose to come and live here must be sorely tested [...]


Just because: I Am The Walrus

Published on December 8, 2008

When messages strongly resonate and/or impact an audience, chances are cultural cues play a pivotal role. There is something in those messages — be it the overall context, the language or expressions used, the (mode of) delivery and/or who delivers it, the creative execution and whether or not you can can identify with it, [...]


It’s (y)our turn

Published on December 6, 2008

Canada’s recent political drama has clearly angered and energized many … Ipsos and The Strategic Council have released their recent surveys, the countless web sites and blogs that are increasing in numbers, the rall
Ies … even John Manley is weighing in.
But, are all Canadians voicing their opinions and being heard?
We have created a short online [...]