When messages strongly resonate and/or impact an audience, chances are cultural cues play a pivotal role. There is something in those messages — be it the overall context, the language or expressions used, the (mode of) delivery and/or who delivers it, the creative execution and whether or not you can can identify with it, etc.

I enjoy being online, marketing and the challenges both bring … exploring, developing, crafting, and editing objective-based messages for pre-determined audiences.

I’m also a Beatles fan. So, the boys have been top of mind recently, starting last week with the discovery (via ChangeThis.com) of a ‘manifesto’ written by the OpenSky Consortium in which they explore the branding lessons learned by The Beatles: I Am The Walrus: Lessons in Personal Branding From The Beatles. (Yes, you can imagine my glee: an online document about branding and The Beatles.) It’s definitely worth a read.

…and while I’m on the subject, here’s a nod to today’s anniversary with Toronto-born Jerry Levitan’s Oscar-nominated short, I Met The Walrus.