During the Pangea Day broadcast a couple of months ago, I remember seeing Anthropologist Donald Brown talking about the hundreds of universal attributes that all human beings share. For me, Brown’s presentation was a pivotal point in the Pangea Day event as it crystallized its intent: “to help people see themselves in others.”

Professor Brown particularly came to mind yesterday, as a number of us here had an interesting discussion on culture and the values and goals that consumers share.

Ok, yes, we believe that Canada’s New Mainstream^TM — an enormous market segment — is either being overlooked by brands and their marketers, or is being relegated with less than effective strategy, planning and creative execution.

So, imagine if marketers — knowing they could avoid any sense of apprehension in their planning or cultural gaffes in their execution — considered instead what we all have in common?