Diversity Marketing Services Inc. (DMS) is Canada’s leading multicultural marketing, advertising and consulting agency.
Our core competencies, combined with our Media Partner Network of hundreds of print, radio, television and online properties, provide our clients with a national reach of over 4.5 million unique Canadian households.
- Cultural Competency Consultation
- Media Buying, Planning & Management
- Advertising Development & Transcreation
- Consumer Insights
- Event Connectivity
- Public Relations
DMS acts as a conduit for companies who wish to reach Canada’s ethno-cultural communities – a reach that is both authentic and relevant: this is our philosophy behind multicultural outreach…something many call ‘ethnic marketing.’ But, relating what we do simply to ethnicity drastically limits the opportunity for success.
Our approach – our philosophy – is simple: be authentic, be relevant
Focusing on culture makes it possible to speak to multiple cultural groups in aggregate – even multiple generations of those groups – which helps us achieve economies of scale.
Canada’s diverse citizenry face similar challenges and celebrate similar achievements. It is therefore critical to understand where they are in the integration continuum – where they come from, where they are and knowing when, where and how to best reach them. This is a key concept for us and succeeding in that goal enables our clients to meaningfully connect with Canada’s multicultural communities.
What sets us apart
As the multicultural marketing division of Ethos Communications, DMS brings over 10 years’ experience in multicultural advertising and media management.
Canada’s multicultural marketing space constantly wants to focus in on specific groups. Unlike others in the industry, DMS is not tied to any one cultural target group over another. We simultaneously work with more cultural groups across Canada than any other agency. This is what sets us apart.